#Arm Worldwide, the independent digital marketing and communications consulting firm, has recently been awarded the social media mandate for youth brand MTV in a multi-agency pitch.
Under the mandate, #Arm Worldwide will be taking care of the social media marketing strategy for MTV India along with their popular shows such as Roadies, Splitsvilla, Hustle and Ace of Space.
Navin Shenoy, Marketing Head, Youth, Music and English Entertainment, Viacom18, said, “Over the years, MTV India has tapped into the passion points of the Indian youth to create content that resonates with them both online and offline. On an average, MTV reaches 240 mn young users per month through its social media presence, being the cultural destination to millennials and GenZ. We are delighted to have Arm Worldwide as our strategic social media consultants and expect this collaboration will further enhance MTV India’s presence in the digital space.”
Ritesh Singh, Co-Founder and Managing Director, #Arm Worldwide, said, “We are delighted to have won the MTV business. MTV is the leading youth-centric brand in the country and the team at Arm was able to win the hearts of leaders. Our passion for the brand, creative process and ideas, success measurement methods, automation capabilities and hunger to challenge the status co has always helped us win big.”
Manas Gulati, Co-Founder and CEO, #Arm Worldwide, said, “MTV India is one of the most iconic youth brands in the country, which has amazing properties like Roadies, Splitsvilla, Hustle and the likes. We are extremely delighted to associate ourselves with team MTV to do some great work together. This has definitely given us the opportunity to go all out and express ourselves in the most creative ways possible to the youth of the nation. The brief given to us was extremely pointed to increasing conversations across online platforms organically. We are here to write some amazing stories.”
The channel uses its social media pages to connect with the youth while creating unique campaigns that lend a voice to what young India wants to talk about.
#Arm Worldwide is headquartered in Gurgaon with operations in Mumbai, Pune, Bangalore and Singapore. Since its inception, the company has maintained a global focus and catered to several foreign markets aside from proving its mettle in India. #Arm Worldwide has worked with numerous national and international brands including FMCG, education, media, BFSI, wearables technology giants.