Bro is not just a word; itâs an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywoodâs Wild Child - MNX announces a befitting campaign this International Brotherâs Day titled #BroDaMan. With a specially curated line up of âbest of bro-hoodâ movies and quirky & fun initiatives, the campaign raises a toast to all the experiences, best shared between bros!
#BroDaMan is all about kicking back and re-living the insane âbro-experiencesâ with the mega movie line-up, the most updated bro code, undertaking a test of your brotherhood and much more with the week-long campaign starting May 24, 2020. Under this property, every day at 5pm, MNX will feature movies which are the ultimate bro-flicks like âShanghai Noonâ, âHobbit: The Desolation of Smaugâ, âDouble Impactâ, âPOTC: Dead Manâs Chestâ, âGoalâ, âNational Treasure: Book of Secretsâ and âBad Boys 2â.
Treating movie buffs across the country with an immersive engagement, MNX #BroDaMan includes a dynamic chain of social media and on-air activities, such as âAn ode to Brosâ, âBro Momentsâ, âBro Codesâ, âBro Pranksâ and others which you can recreate with bros. #BroDaMan will help you get your bro-codes right as it will be flashed on the channel and its social media handles all through the campaign. The campaign also packages an interactive contest called âWhatâs your bro score?â, a score card designed basis the list of things youâve ticked in your bro-ship. A very unique element in this campaign is âGot Ur Back Broâ, that brings a curated carousel of iconic scenes from Hollywood movies. MNX also offers viewersÂ a chance to express love for their favourite bros with quirky tap and tag stickers and GIFs and make most out of this day with #BroDaManâs âHow to Spend the Dayâ.