Bro is not just a word; itâ€™s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywoodâ€™s Wild Child - MNX announces a befitting campaign this International Brotherâ€™s Day titled #BroDaMan. With a specially curated line up of â€˜best of bro-hoodâ€™ movies and quirky & fun initiatives, the campaign raises a toast to all the experiences, best shared between bros!
#BroDaMan is all about kicking back and re-living the insane â€˜bro-experiencesâ€™ with the mega movie line-up, the most updated bro code, undertaking a test of your brotherhood and much more with the week-long campaign starting May 24, 2020. Under this property, every day at 5pm, MNX will feature movies which are the ultimate bro-flicks like â€˜Shanghai Noonâ€™, â€˜Hobbit: The Desolation of Smaugâ€™, â€˜Double Impactâ€™, â€˜POTC: Dead Manâ€™s Chestâ€™, â€˜Goalâ€™, â€˜National Treasure: Book of Secretsâ€™ and â€˜Bad Boys 2â€™.
Treating movie buffs across the country with an immersive engagement, MNX #BroDaMan includes a dynamic chain of social media and on-air activities, such as â€˜An ode to Brosâ€™, â€˜Bro Momentsâ€™, â€˜Bro Codesâ€™, â€˜Bro Pranksâ€™ and others which you can recreate with bros. #BroDaMan will help you get your bro-codes right as it will be flashed on the channel and its social media handles all through the campaign. The campaign also packages an interactive contest called â€˜Whatâ€™s your bro score?â€™, a score card designed basis the list of things youâ€™ve ticked in your bro-ship. A very unique element in this campaign is â€˜Got Ur Back Broâ€™, that brings a curated carousel of iconic scenes from Hollywood movies. MNX also offers viewersÂ a chance to express love for their favourite bros with quirky tap and tag stickers and GIFs and make most out of this day with #BroDaManâ€™s â€˜How to Spend the Dayâ€™.