Kingfisher helps build positive community spirit in new spot

In times when it isn’t possible for people to meet in person, technology is helping to stay connected with friends and colleagues.

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Kingfisher, the beer brand from UB Group, which believes in bringing people together and spreading good times, wanted to add some cheer and positivity to people’s lives as they struggle with uncertain times. The result was the creation of a music video, an anthem to build positive community spirit and convey that we’re in it together.

With the sale of liquor permitted, Kingfisher encouraged people to catch up with friends and have beer but over screens.  The brand believes— Times Change. Good Times don’t.  Divided by Screens. United by Kingfisher.

The music video captures the fun side of the lockdown in true Kingfisher style, showcasing people having fun in their homes, connecting over screens, using random things to work out, pulling pranks on each other and  dancing at home. It also features web actors Ahsaas Channa, Ambrish Verma and Akashdeep Arora.

The classic Oo La La tune was reinterpreted, and for the first time featured a verse section that built up to the chorus.  The music arrangement was also a fun mix of guitars, plates, spoons and of course beer bottles. The lyrics of the song captured the fun side of being at home like avoiding traffic jams, attending meetings in pajamas and taking lunch breaks at home.

Sameet Ali Soni, Senior Creative Director, said, “It was a first, we all have heard about work from home, but this was shoot from home, so the actors, directors and the agency team would connect on 2 zoom calls over laptop and phone and supervise 2 Units... as far as the song goes I actually sat on an acoustic guitar and composed the basic tune along with my lyrics. And music director Anand Bajpai took it to the next level."

The video was launched on Instagram and Facebook. And is being promoted on Instagram using the story feature.

Music video:

Credits:

Client: UB Group

Brand: Kingfisher

Agency: Wunderman Thompson, Bangalore

Chief Creative Officer: Senthil Kumar

Sr.VP & Managing Partner: Kundan Joshee

National Creative Director: Priya Shivakumar

Senior Creative Directors: Sameet Ali Soni, Rahul Bhojraj, Sanjay Bhat

Copywriter: Sameet Ali Soni 

Client Servicing: Nitin Goyal, Anvesha Sinha, Megha Khanna

Planning: Shazia Sattar Khan, Shujoy Dutta

Production House: Colonial Films 

Producer: Pintu Mishra & Divyesh N Sata

Director: Siddharthshankar Shukla

Music and singing done by: Anand Bajpai

Sound Engineer: Tommy Monteiro

DA and 1st AD: 

Soorej Rajagopal Nair

2nd AD: Sagar Nair

Casting Director: Tia Jha

Post Producer: Aditya Mishra

Offline editor: Madan Ghimire

VO Artist: Nilesh Sharma

Special Thanks Vishal Gupta

Cast: Akashdeep Arora, Ahsaas Channa, Ambrish Verma, 

Errol Peter Marks

Sunaina Faujdar and Kunal, Kiran Singh, Parleen, Ashish Bhatia, Bijou, Deepak Kalra, Rohan Arora, Siddharth Shukla

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