ITC Savlon launches hand sanitiser sachet at half a rupee

The awareness of hand hygiene and its imperative need is now a well-established discourse due to the Covid crisis but often access to hand hygiene becomes a challenge due to lack of facilities and resources. ITC Savlon has launched its hand sanitiser at a price of just 50 paisa (half a rupee).

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Savlon introduced the hand sanitiser sachet to address the issues of accessibility, affordability and availability. Designed for a one-time use, the Savlon Sanitiser Gel is extremely cost-effective and an accessible out-of-home sanitising solution. Developed with the help of global leaders like Givaudan, the Savlon sanitiser in a sachet format reiterates its stringent quality norms.

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “We are amid an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the world’s most economically priced hand sanitiser in a sachet format is an endeavour to ensure a wide access to hand hygiene.”

Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan, said, “The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitiser in a single-use sachet at the incredibly low price marks a major milestone in the brand's history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets an important health and safety need today and this launch ITC has indeed made its contribution towards a national cause."

To enhance supply and availability, ITC on a war footing repurposed its world-class perfume facility to produce an additional 1.25 lakh litres of hand sanitisers.

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