BuzzInContent Awards 2020 - December 9, 2020 SHORTLIST

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IRS 2019Q4: TOI and The Hindu gain in each other’s market

TOI remained No. 1 in Mumbai and Chennai while HT continues to lead Delhi with a margin of 3,000 readers. The Telegraph remains ahead of TOI in Kolkata

The English newspapers across four metro cities have largely been degrowing over the past four quarters with a few exceptions. But talking about the growth first, TOI and The Hindu have growth in each other’s markets that are Chennai and Delhi, respectively.

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TOI grew by 12% in the Chennai market over the last four quarters from an average issue readership of 2.64 lakh in Q1 to 2.96 lakh in Q4.

On the other hand, The Hindu has been breaking into Delhi market and has grown by 22% on the last four quarters. The daily has grown from an AIR of 1.67 lakh in Q1 to 2.03 lakh in Q4.

Delhi’s largest read English daily Hindustan Times lost maximum readership among any newspaper in any metro city.HT lost 28% readers in Q4 over the previous quarter while the drop was 37% over Q1. TOI’s AIR also dropped by 21% in the last four quarters.

In terms of leadership, TOI remained No. 1 in Mumbai and Chennai while HT continues to lead Delhi with a margin of 3,000 readers. The Telegraph remains ahead of TOI in Kolkata.

‘000s

2019Q1

2019Q2

2019Q3

2019Q4

Growth over previous quarter

Growth over Q1

Mumbai

 

 

 

 

 

 

TOI

1280

1317

1292

1205

-6.73%

-5.86%

HT

885

869

859

770

-10.36%

-12.99%

Mumbai Mirror

732

749

744

660

-11.29%

-9.84%

Delhi

 

 

 

 

 

 

HT

1220

1114

1076

773

-28.16%

-36.64%

TOI

976

958

928

770

-17.03%

-21.11%

The Hindu

167

168

187

203

8.56%

21.56%

Chennai

 

 

 

 

 

 

TOI

264

265

279

296

6.09%

12.12%

The Hindu

263

251

267

247

-7.49%

-6.08%

Kolkata

 

 

 

 

 

 

Telegraph

338

345

324

326

0.62%

-3.55%

TOI

323

323

304

292

-3.95%

-9.60%

 

Info@BestMediaInfo.com

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