As the lockdown begins easing and the advertising & marketing industry begins gearing up for the commercial fight-back, the India Chapter of the International Advertising Association (IAA) has released a video starring industry leaders who have come together and used the magic of music to spread the message of a brighter future.
The song has been sung by Subhash Kamath, CEO and Managing Partner, BBH India; Shalini Gupta, Vice-President - Brand & Communications, Inox Leisure; Prabhakar Mundkur, advertising veteran; and Rajeev Raja of Brand Musiq.
Merlin D'Souza has arranged the music and Hansa Events has created the video. The entire effort has been put together pro bono.
Punit Goenka President IAA India Chapter, said, "Unprecedented times like these certainly need a strong tinge of optimism. Music has always been the best medium to lift one’s spirit during such times. The entire association is very grateful to the singers, musicians and the entire team which has created this melodious message.”