BARC India’s report on advertising trends for Week 16 (April 18-24, 2020) shows that Hindustan Unilever Limited (HUL) is single-handedly supporting general entertainment channels. Among the top-10 advertisers on GECs, HUL alone contributes with 43% ads. The FMCG giant advertised for 10.3 lakh seconds on GECs, which is equal to the next four advertisers.
HUL also remains the largest advertiser on the movie genre with 9.7 lakh seconds of advertisements. The next big spender on movies channels is Reckitt with 5.2 lakh seconds of FCT. Both the advertisers contribute over 55% of advertising among the top-10 advertisers.
However, the news genre is not dominated by one advertiser. The advertising on news channels is almost equally spread over the top-10 advertisers. The biggest advertiser on news genre is Reckitt while HUL is the fourth largest.
The report suggested that the essential goods’ categories and social sector ads contributed to 77% of the total inventories in week 16. The ads for summer drinks, ice-creams and similar products have also seen growth while a marginal drop was recorded in the number of total brands available on television.