Honda Motorcycle & Scooter India names Atsushi Ogata as President, CEO and MD, announces new top management

Honda Motor Co., Ltd., a manufacturer of automobiles, motorcycles, and power equipment, has announced the new top management in Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI).

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Atsushi Ogata will take on the responsibility of President, CEO and Managing Director of Honda Motorcycle & Scooter India Pvt. Ltd. Ogata is also an Operating Executive at Honda Motor Co., Japan. 

Ogata will succeed Minoru Kato, who after spearheading Honda’s Indian two-wheeler operations for three years, returns to Japan, elevated as the Operating Executive and Chief Officer Life creation operation, Honda Motor Co., Japan.

Changes in the Board of Directors:

Entering its 20th year of Indian operations, Honda 2Wheelers India has further strengthened its Senior Leadership Team to strategically steward the brand towards market leadership in the disruptive future. 

As part of this move, V Sridhar (earlier GVP and Director, Manufacturing, HMSI) is now further elevated as the Senior Director, Purchase, HMSI. Additionally, Yadvinder Singh Guleria and Vinay Dhingra are now elevated to the Board of Directors of Honda Motorcycle & Scooter India Pvt. Ltd.

Guleria as the new Director, HMSI now has greater responsibilities with additional charge of customer service, logistics planning and control, premium motorcycle business, brand and communication along with sales and marketing. Guleria was previously the Senior Vice-President Sales and Marketing, HMSI. 

Dhingra is the new Director, HMSI with added responsibility of Strategic Information System (SIS) along with General and Corporate Affairs. A veteran at Honda, Dhingra was previously the Senior Vice-President, General and Corporate Affairs in the company.

Two Directors have retired after completing their respective tenures — Anupam Mohindroo (previously Director, Purchase, HMSI) and Harbhajan Singh (previously Director, General and Corporate Affairs, HMSI).

Ogata started his career in Honda Japan from 1985. In 2000, Ogata moved to Europe as the General Manager of Motorcycle Sales Division in Honda Motor Europe Ltd. (HME) gaining experience in both HME’s northern and southern operation headquarters at Germany and France, respectively, over the next six years.

The next nine years (2006-2015) saw him drive Honda two-wheeler sales in China in two of Honda joint-venture companies in the country. After being the General Manager in Sales Division of Sundiro Honda Co., Ltd (Shanghai, China) for first four years, he later became the President of Wuyang Honda Motor Co., (Guangzhou, China).

In 2015, he returned to Japan as General Manager of Motorcycle Operation Office. In 2018, Ogata moved to Asian Honda Motor Co. Ltd. (Thailand) as the Director of Honda’s Regional Operations (Asia and Oceania region) for both motorcycle and power products business and was elevated to Executive Director in the same profile in 2019.

With 35 years of experience at Honda across Europe, Japan, China and Asia and Oceania, Ogata will be arriving in India and will take over as the new President, CEO and MD of Honda Motorcycle & Scooter India Pvt. Ltd. and Operating Executive, Honda Motor Co., Ltd.

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