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Facebook has collaborated with some of the biggest names in Indian entertainment to put together a home-to-home fundraiser concert, I For India. 100% proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief efforts. GiveIndia is India’s largest giving platform with reach across 23 states. It is associated with over 100 NGOs, working on-ground to support the required interventions with prevention, healthcare infrastructure, livelihood support and essentials for people in need.
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The vision for the concert by leaders from the entertainment industry is three-pronged: to entertain those locked down in their homes. To pay tribute to those who are working on the frontlines. And to raise funds for those who have no work and no home and do not know where their next meal is coming from.
The four-hour-long concert will be live globally on Facebook ( on Sunday, May 3, 2020, at 7.30 pm IST and will feature performances and personal messages from 85+ Indian and global stars.
I for India’s Fundraiser is already active on Facebook and people can donate via https://fb.me/IforIndiaFundraiser. People will also be able to make a donation via the donate button next to the video while watching the concert.
Ajit Mohan, Vice President and Managing Director, Facebook India, said, “As a company, Facebook is committed to being an ally for India as the country fights the coronavirus outbreak. Our efforts so far have been focused towards providing access to accurate health information and supporting communities around the country. We recently launched Facebook Fundraisers, that allow people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives. We’re grateful to the creators, celebrities and publishers participating in ‘Social For Good’ Live-athon to drive the fundraisers. The ‘I for India’ concert is the grand finale of these efforts, featuring well-known artists and influencers.”
Atul Satija, CEO, GiveIndia, said, "The I For India fundraiser concert, backed by a fabulou