ESPNcricinfo brings a progressive web app for enhanced user experience

ESPNcricinfo, the digital cricket brand, has invented and re-imagined the content creation and distribution process to ensure a steady stream of engaging content for fans. While working on innovative shows and content pieces, ESPNcricinfo has developed its all-new progressive web app (PWA) for an enhanced user experience.

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The refreshed ESPNcricinfo.com will offer its fans fast, frictionless ‘app-like’ experience with faster page load time, access to scores carousal during live games, easy to discover popular content and quicker interaction for a smoother experience.  The ‘add to home screen’ option will provide quick access to content.

At a time when life has hit a pause, ESPNcricinfo has introduces innovative content such as RetroLive, a live ball-by-ball commentary on classic matches, 'I was there' relives the iconic matches with the players who played in them, Alternative universe where ESPNcricinfo turns a game-changing moment the other way, Videocast with Sanjay Manjarekar, where Sanjay connects with guests from the cricketing world over video-chat, One on One #WorkFromHome, where the host catches up with cricketers over video-chat, Open Mic, an innovative Live chat show with a cricket expert who lets fans participate and many more.

"Our content pieces are unique, engaging, and encourages user participation. We want as many people to have access to such content, irrespective of where they reside, and the type of devices they use. And that's why the timing of the launch of Progressive Web App is apt. It is easy to load, works well in low bandwidth areas and does not take much space on your smartphone like other native apps. Something fans in small towns and cities can rejoice," said Ramesh Kumar, Vice-President and Head of ESPN India and South Asia.

Ramesh Kumar added, "At ESPNcricinfo, we are committed to leveraging technology to enhance user experience and expand into new territories. The addition of PWA is another step towards achieving these goals."

PWA blends the best features of websites and mobile applications to offer the responsiveness and smooth experience of a native app through the instant gratification of a mobile browser, while also alleviating the hassle of downloading and installing an app.

Key features of PWA:

*Fast, Frictionless & Smoother “App-Like” Experience

*Faster Page Load Time

*Add to home screen option for quick access to content

*Upfront scores carousal during live games

*Easy to discover popular content

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