Duracell appoints MediaCom as global media agency of record

MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The win covers 32 markets, including the US, UK and China.

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The account was previously managed by Starcom. MediaCom will take over the business on July 1, 2020.

While many global pitches have been paused due to coronavirus, the Duracell pitch started in November and the key chemistry meetings and face-to-face presentations were completed before the lockdown began in many markets.

“The future is battery-powered. Duracell is an iconic brand and it gives us great pride to welcome them back into the MediaCom family. We are excited to apply our unique expertise and strategic thinking through our standout people,” said Nick Lawson, Global COO, MediaCom.

MediaCom helps brands unlock growth through media by applying our unique systems thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales. As part of WPP, one of the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm, they have access to the richest data sets and most robust benchmarks in the business.

Duracell Inc. is an American manufacturing company owned by Berkshire Hathaway that produces batteries and smart power systems.

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