Hindi general entertainment channel Dangal is providing an interesting mythological mix for its viewers with shows such as Anand Sagar’s Ramayan, Chandragupt Maurya, Mahima Shani Dev Ki and Dwarkadheesh: Bhagwan Shree Krishna.
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According to BARC data, Impressions for Dangal TV recorded a growth of 7% this week as compared to the previous week. The channel’s reach catapulted by additional 2 million in Week 17 while time spent increased by 5% over the previous week. The launch of ‘Ramayan’ on April 26 led to 45% growth for the slot for the week. The channel continues to lead as the No. 1 channel in the Hindi GEC free platform category with three shows — Baba Aiso Var Dhundo, Mahima Shani Dev Ki, and Ramayan — featuring in the Top 5 programmes in Week 17.
On keeping its viewers engaged and entertained, a spokesperson at Dangal said, “Dangal is committed to keeping its viewers entertained even in these though times. Having understood the pulse of our viewers and that mythological content continues to have a strong appeal, we introduced some popular and interesting shows such as Chandragupt Maurya, and Mahima Shani Dev Ki. We introduced the 2008 remake of Ramayan, which has been received exceptionally. This has helped the slot grow by 45%. We have also increased the slot to air an additional episode, thus giving our viewers an entire hour dedicated to Ramayan daily. We will continue to keep up to our promise of entertaining our viewers across India. "
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