Curry Nation Brand Conversations bags integrated creative mandate of Eva

Mumbai-based Curry Nation Brand Conversations Pvt Ltd has been awarded the integrated creative mandate of Eva, the women’s deodorant brand from TTK Healthcare, after a multi-agency pitch.

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The objective of the pitch was to find a brand partner that could help retain Eva deodorant’s leadership position in the market and also to up the communication to connect with today’s consumers.

Saket Govind

Saket Govind, AGM Marketing, said, “We were looking not just for creative agency rather an integrated marketing agency that could work as partner. And not just a communication arm. What went in favour of favour of Curry Nation was not only their understanding of Eva as a brand but also fresh approach to connect to today’s generation with keeping the brand core intact. The passion & agility with which Curry Nation works on their brands is certainly very refreshing.” 

Priti J. Nair

Priti J. Nair, Founder and Director, Curry Nation, said, “Eva has been a pioneer in woman deodorants in India. Coming up with newer innovations and some really new-age variant fragrances. Its attitude has been very much that of a strong solid brand. All of which makes us really happy that we are getting an opportunity to work on the brand’s advertising strategy and communication.”

The creative mandate involves Curry Nation to craft communication for the wide range of the existing Eva deodorants and for new products launches.

Nagessh Pannaswami

Nagessh Pannaswami, Director, Curry Nation, said, “It’s always great to partner a market leader and set the discourse of the category. We are looking forward to some exciting work and new product launches in the category.”

Eva celebrates the active, vivacious, wanting to conquer the world attitude of today’s generation of young girls.

TTK Healthcare is a 90-year-old business conglomerate with a presence across several segments of the industry. Eva has mesmerised women from across the nation with its unique, skin-friendly, attractive and innovative fragrances. Incidentally, Eva was the first female deo to launch range ‘no alcohol’ skin friendly female deo in the country.

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