Criteo, the global technology company, has announced the appointment of Taranjeet Singh, Managing Director, Southeast Asia (SEA) and India.
Singh will steer Criteoâs business strategy for the region, driving continued growth and building on the companyâs current portfolio of customers, which include Love, Bonito, Shopback, K&K Fashion, Tugo.vn, Tata CLIQ, and Nykaa.
Starting in New Delhi, India, Singh will oversee Criteoâs operations in SEA and India. He will work closely with the companyâs regional leadership to strengthen Criteoâs current advertiser and partner relationships and spearhead new business development.
âTaranjeet brings a rich experience of more than 17 years of leadership experience within the media and technology industry in Asia-Pacific,â said Kenneth Pao, Executive Managing Director for Asia-Pacific, Criteo. âThis pandemic has transformed many businesses. It has caused brands big and small to quickly pivot their marketing strategies to adapt to this new normal and social distancing economy. We are fortunate to be able to add Taranjeet to our leadership bench as we help our customers and partners provide as much value to their customers as possible during this time. We are excited to have him on board to help propel the companyâs vision to power marketers globally with trusted and impactful advertising.â
âOnline commerce is now the lifeblood for consumers. Online retail sales in SEA are experiencing a higher uplift in 2020 compared to last year, with peak sales growth of 141%Â¹ seen the week of March 23. According to a consumer survey conducted by Criteo, the India report shows that half of consumers say theyâll purchase more online because of Covid-19 especially the millennials. The need for the internet is more pronounced than ever during this period. As brands adapt their marketing strategies to meet the current online demand, they need to continue to be customer-centric and focus on providing solutions for consumer concerns and pain points,â added Singh. âI look forward to working with some of the best talents in the industry to leverage Criteoâs scale and expertise to help our customers and partners be trusted brands to their consumers.â
Singh joins Criteo after nearly two years at Zee5 India, an online video-on-demand platform. He was Chief Revenue Officer and Business Head, where he helped establish the revenue and business operations in the company. Prior to Zee5, Singhâs leadership roles included serving as India Country Director for Twitter and Sales Director for BBC News, where he was responsible for commercial operations.