BuzzInContent Awards 2020

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Burger King bails out failed experiments of amateur chefs with a free whopper

Conceptualised by Famous Innovations and executed by FoxyMoron, the initiative titled #BailMeOutBK promises a free whopper as a remedy for cooking failures

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The lockdown has shown a rise in cooking experiments at home, which has become one of the largest consumer trends. While this has given birth to many a master chef, it has also led to countless cooking fails and disasters. If someone’s cooking experiments fall under the latter, worry not – Burger King has a Whopper for them. 

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With its new initiative, #BailMeOutBK, Burger King is offering a free whopper to anyone who has failed at cooking for themselves at home. All they have to do is post a picture of their cooking failure with a funny caption and tag Burger King India. The campaign was conceptualised by Famous Innovations and executed by FoxyMoron. 

Tulika Rungta, Business Head, Famous Innovations, commented, "With more and more people cooking at home, we were looking for a way to still play a role in consumers' lives and do it in a fun, Burger King way. This campaign is just a friendly reminder to all our consumers — particularly our young TG who may be cooking for the first time — that there is always a saviour for them out there. Social media today is flooded by perfect posts of exotic food experiments, but what we don't see are the goof ups — the rotis burnt and pasta ruined and the cakes that didn't quite fluff up. This was our way of bringing to the fore a lighter, more authentic side of life in lockdown, and offer a solution — even as we all get a nice collective laugh out of it." 


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