#BeApp, a new live music streaming platform, and beverage company Coca-Cola, have announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, the cast of Hamilton and Steve Aoki, began streaming on May 15 to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:
â#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,â said Ray Smith, founder of #BeApp. âWeâre thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.â
The first weekend of streaming will include performances from Diplo, Kaskade, DJ Khaled, among others, and kicked off on May 15 morning at 4:30 am IST. Re-Runs of live content were aired at 8:30 pm IST. Additional artists will be announced across Coca-Cola and #BeApp social channels.
âWe know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while weâre apart,â said Ricardo Fort, Vice-President, Global Sports and Entertainment, The Coca-Cola Company. âBy providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.â
Throughout the 60-day programme, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this programme.
âThe American Red Cross is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,â said Koby Langley, Senior Vice-President of International Services for the American Red Cross. âThe Coca-Cola Foundationâs contribution supports the global Red Cross and Red Crescent networkâs efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.â