Bajaj Consumer Care forays into personal hygiene with hand sanitisers

FMCG company Bajaj Consumer Care has launched Bajaj Nomarks Hand Sanitizer, marking its entry in the personal hygiene segment. The new range of hand sanitisers has more than 70% alcohol, which is required to give protection against germs.

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The use of alcohol makes the hands dry and hence neem and aloe vera extracts have been added for a moisturising effect. A distinct lemon perfume makes the experience while using the sanitiser more pleasant. Bajaj Nomarks Hand Sanitizer gives the consumers ‘1-step protection’, without soap and water.

The range consists of 50 ml, 100 ml and 200 ml bottles for retail consumers and 5-litre jars for hospitals and institutions. The products will be available across India.

Sumit Malhotra, Managing Director, Bajaj Consumer Care, said, “The alarming rate of increase in Covid-19 cases across India has led to a manifold increase in demand for hand sanitisers among consumers. With Bajaj Nomarks Hand Sanitizer, we want to provide every Indian with a tool that can be used as a first line of defence against this unseen enemy. We at Bajaj have been helping our consumers feel good, look good and get more out of life for many years. Now we want to help them stay healthy and safe also.”

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