Sony Pictures Networks India (SPNI) has decided to bring the curtains down on its English general entertainment channels AXN and AXN HD from July 1, 2020.
Alas read: Commentary: Can Covid-19 be a real awakening for media houses to fix their broken revenue model?
While the English entertainment genre was already feeling the heat from the onslaught of OTT platforms, the genre was under tremendous pressure with the implementation of TRAI’s new tariff order last year.
Call for entries open for BuzzInContent Awards 2020
SPNI wrote to the DPOs and DTH players yesterday about discontinuing these two channels. The letter, a copy of which is with BestMediaInfo.com, said the operations of AXN and AXN HD will be suspended from the midnight of June 30, 2020.
SPNI had discontinued its Hindi music channel Sony Mix, and sports channels Sony ESPN SD and HD from March 31.
Info@BestMediaInfo.com
/bmi/media/media_files/2024/11/18/C9KxUtMyJDP4D8QtUSDy.jpg)
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2024/11/18/PGWAbY5mRnqVErXaBX17.jpg)
Follow Us/bmi/media/post_banners/e942328c186e14ecea81c1c0cfb42a315b06f25cb974b72e1a41da555569e6a0.jpg)