Call for entries open for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks
OTT

Special
Interviews
Events
BuzzInContent
BuzzInContent Awards

Time spent on newspaper up in Rajasthan, Bihar, Gujarat, and Madhya Pradesh: Survey

The survey was conducted among a total of 300 people evenly spread across four states by market research firm Avance Field & Brand Solution LLP

Market research firm Avance Field & Brand Solution LLP has claimed on the basis of a survey that the time spent of newspapers have gone up in four states of India - Rajasthan, Bihar, Gujarat, and Madhya Pradesh, during the lockdown period.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

The telephonic survey was conducted between April 13-16 among a total of 300 people evenly spread across four states.

Key findings from the survey are as below:

(i) Readers who spent more than 30 minutes in reading newspapers increased from 42% pre-lockdown to 72% and consequently the average time spent increased from 38 minutes pre lockdown to 60 minutes.

(ii) Readers who spent more than an hour with their newspaper increased from 16% pre-lockdown to 38%.

(iii) Readers who spent less than 15 minutes on their newspaper decreased from 14% pre-lockdown to 3%.

(iv) 38 % people are reading newspaper for more than 1 hour.

(v) 42% people reading the newspaper reading multiple times.

Click here to view the full report.

Info@BestMediaInfo.com

Advertisment
Post a Comment