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Time spent on newspaper up in Rajasthan, Bihar, Gujarat, and Madhya Pradesh: Survey

The survey was conducted among a total of 300 people evenly spread across four states by market research firm Avance Field & Brand Solution LLP

Market research firm Avance Field & Brand Solution LLP has claimed on the basis of a survey that the time spent of newspapers have gone up in four states of India - Rajasthan, Bihar, Gujarat, and Madhya Pradesh, during the lockdown period.

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The telephonic survey was conducted between April 13-16 among a total of 300 people evenly spread across four states.

Key findings from the survey are as below:

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(i) Readers who spent more than 30 minutes in reading newspapers increased from 42% pre-lockdown to 72% and consequently the average time spent increased from 38 minutes pre lockdown to 60 minutes.

(ii) Readers who spent more than an hour with their newspaper increased from 16% pre-lockdown to 38%.

(iii) Readers who spent less than 15 minutes on their newspaper decreased from 14% pre-lockdown to 3%.

(iv) 38 % people are reading newspaper for more than 1 hour.

(v) 42% people reading the newspaper reading multiple times.

Click here to view the full report.

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