This Bengali New Year, Nestle lets kids do the talking

On April 14, as the Bengali New Year dawned, we were in a different world amid a health crisis due to Covid-19 pandemic. But amid all this has arisen an unprecedented amount of hope, help and rediscovering the joys and habits of everyday living — which is being noticed, especially by children.

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So, this Noboborsho, Nestle decided to let them do the talking.

Shot entirely from the terraces, windows and rooms of their houses, the youngest generation sings a song of hope, ushering in a different new year — a better, kinder one, urging us not to forget this small capsule of time, but to learn from it, because better days are coming.

It was conceptualised by 82.5 Communications.

Sumanto Chattopadhyay

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, “Bengalis welcome the New Year with this song by Tagore. It signifies letting go of all things negative, including illness, from the past year. At the time of Covid-19, this message takes on even greater significance, becoming a heartfelt wish for a pandemic-free world.”

Mayur Varma, ECD and Creative Head, Mumbai and Kolkata, 82.5 Communications, said, “At this difficult time, there have been a few positive changes too: families spending more time together, sharing responsibilities at home. Kids are seeing these little positive changes. And perhaps wishing that these changes are for good. This too is a theme of the film.”

Pritha Chakraborty, film director, said, “In fiction, we always create relatable moments. But here the most beautiful part was that the moments were organically built by the people with love. As a director/editor, all I had to do is to bind them seamlessly and tell a story that gives you hope in this crazy hour.”

When this is all over, we will emerge from this, changed for the better. Nestle hopes that the changes we make stay and create a good life for the future.

The Video:

Credits:

Agency:

Chairman and CCO, India: Sumanto Chattopadhyay

CEO and Co Chairman, India: Kapil Arora

President North: Chandana Agarwal

Head of Strategic Planning: Rishabha Nayyar

Executive Creative Director and Creative Head: Mayur Varma

Head of Advertising, Kolkata: Sharmista Dev

Production House:

Flying Leaves Production

Director/Editor: Pritha Chakraborty

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