BlueBeans Digital Marketing has announced the appointment of Dhiraj Jindal as its Strategy Head. He will lead the strategy domain for the agency’s existing and new client mandates. Working closely with the management team, he will also be responsible for the overall brand strategy and video production.
Jindal comes with 10 years of industry experience and has worked with agencies such as Redifussion Y&R, Mudra Communications, DIgitasLbi (Publicis Groupé́), and RepIndia in the past. As a co-founder of Mamdobaji Films, his production Studio based in Delhi, he specialises in visual strategy and film production with the best-in-class digital tools to create a powerful brand voice.
Welcoming Jindal on board, Nikita Burman, Co-Founder, TBB, said, “We’re elated to have Dhiraj on board. With his diverse experience and strong belief in ‘Chaos Creates Order,’ I believe we will together bring out some really exemplary work for our clients. At The Bluebeans, we are working towards a strategy and consulting community which is contemporary — one that can drive the brand narrative of our clients on digital and take an integrated approach, provide clutter-breaking strategies that question the status quo.”
Jindal said, “The role of strategy within the digital solutions ecosystem is evolving. I am excited to be a part of the TBB family with its unique creative culture and an amazingly talented bunch of people. With a strong urge to disrupt the mundane and bring out something new and refreshing, I look forward to helping brands grow and thrive. Utilising the breakthrough power of strategic creativity, we will drive some great consumer experiences on digital.”
With over five years of experience across different verticals, BlueBeans Digital Marketing works with brands such as Pearson Education, HCL Foundation, The Westin, JW Marriot, Frozen Bottle among others.
The BlueBeans is a digital stop-shop specialising in the F&B sector. With a presence in cities like Gurgaon, Delhi, Bengaluru, Mumbai and Dubai, their clientele expands to more than 60 outlets in diverse F&B categories ranging from QSRs to fine-dine restaurants. The BlueBeans provides services expanding to content, marketing strategy, PR and events, aiming at serving clients with bespoke solutions for all things digital.