Reckitt Benckiser launches #DisinfectToProtect campaign, advocates need to keep surfaces disinfected

In order to raise awareness on disinfection to help fight germs, consumer health and hygiene company Reckitt Benckiser’s disinfectant brand Lizol has launched a nationwide awareness campaign #DisinfectToProtect.

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The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

Narasimhan Eswar, Senior Vice-President and Managing Director, South Asia, RB Hygiene, said, “Post our pledge to donate 1 million litres of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.” 

The campaign will comprise several short educational films all shot at home featuring prominent faces of the film industry, including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D’Souza, urging people to stay at home and disinfect frequently used surfaces.

Sukhleen Aneja, CMO and Marketing Director, RB Hygiene South Asia, added, “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing, etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles, etc. We hope that with this campaign, we can do our bit in raising awareness and making the world cleaner and healthier.”

The public service message has been put together by Mc Cann and inculcates necessary steps such as social distancing, hand washing and home disinfection as has also been suggested by WHO on various platforms.

Prasoon Joshi, CEO and COO, McCann Worldgroup, said, “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ-free.”

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