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MMA launches Covid-19 marketer support hub

It will work as a central resource for marketing, media and tech industry to navigate the current global crisis

Building on MMA’s core DNA of helping, supporting and connecting brands, media companies, tech enablers and agencies —the global trade group launched a comprehensive central resource for information on the coronavirus pandemic, as well as guidance for brands on how to navigate marketing during the worldwide crisis.

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MMA Covid-19 Marketer Support Hub can be accessed here https://www.mmaglobal.com/marketersupporthub/weareinittogether.

With information constantly being curated and uploaded in real time, the hub is searchable by the different regions MMA serves (North America, APAC, EMEA and LATAM), and includes:

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*An aggregation of critical information on Covid-19’s impact around the world.

*Tools and tips for managing teams remotely, crisis guidance as well as programmes to support small businesses.

*Marketing and advertising best practices, and current consumer trends and insights to help brand members make more informed decisions.

*Some light moments with staff, picks on the humorous videos and memes circulating.

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“MMA strives to equip marketers even during a disruptive phase like Covid-19. It has always been our endeavour to keep marketers abreast of all that’s been transpiring when it comes to marketing best practices and guidelines across the globe. There’s been a deluge of news and information across the globe on the pandemic. This platform helps in sieving what’s most relevant to marketers and helps in curating the how best to deal with a pandemic when it comes to be a marketer,” said Moneka Khurana, Country Head, MMA India.

The MMA is inviting their members and any other companies in the industry to submit their resources, programmes, research or other information focused on helping brands or businesses.

Submissions can be sent directly through the hub or you can email @ MMACovid-19response@mmaglobal.com

Comprised of over 800-member companies globally and 14 regional offices, the MMA is the marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today.

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