Mirum India to provide marketing automation services to Zomato and Pine Labs

Digital solutions agency Mirum India will be responsible for implementing Salesforce Marketing Cloud solutions for Zomato and Pine Labs.

Mirum India is a Salesforce Gold Consulting Partner, with over eight years of association with Salesforce and 100+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP.

Zomato, the Indian restaurant aggregator and food delivery start-up, is available in 24 countries and in more than 10,000 cities.

Pine Labs is a Noida-based FinTech company, offering payment acceptance technology, stored value products, in-store consumer credit and other merchant solutions in India, Southeast Asia and the Middle East.

Hareesh Tibrewala

Hareesh Tibrewala, Joint CEO, Mirum India, said, “Zomato with presence in 24 countries and Pine Labs with 150,000+ merchant relationships, are the leading new-age companies of India, and we are very proud of working with them. Mirum has been one of the early entrants in the Marketing Automation space in India and is now Salesforce Gold Consulting Partner with over eight years of experience. With our domain expertise and talented team, we are confident of delivering a seamless marketing cloud solution for Zomato and Pine Labs.”

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