Garage Worldwide, the digital and design arm of Famous Innovations, has appointedÂ AmeyaÂ Lokhande as Head of Business. Lokhande comes withÂ over 17 years of experience having worked in agencies such as Ogilvy, Happy mcgarrybowen, Lowe Lintas, McCann Erickson and Pratisaad Communications.
LokhandeÂ joins from Ogilvy Bangalore, where he was Senior Vice-President.
He has launched some new age brands like Ola, Bluestone and Mobikwik that have changed how India views startupsÂ and have also managed brands like Flipkart, Amazon, Jabong,Â Fastrack, ICICI Prudential Life Insurance, Kotak Mahindra Bank, Kotak Mutual Fund, Saffola, Parachute, Duroflex Mattresses and BharatBenz to name a few. His main mandate as Head of Business will be growth, particularly the digital side of the agency.Â
Lokhande said, "Famous Innovations and Garage Worldwide have been doing some really innovative and inspiring work over the last few years. With its digital and design specialisation, Garage has a lot of potential and when Raj asked me to come on board, I leapt at the opportunity. The digital, design and content space is seeing something new every day, and clearly this is the best space to be in. I am really excited to be part of Garage, and together with its very young and very talented team, hope to drive the agency to new heights."
Raj Kamble, Founder and CCO, Garage Worldwide, added, "We had been on the lookout for a seasoned yet dynamic player likeÂ AmeyaÂ for a while and are so glad to have him on board. The digital space is very cluttered today, but most agencies are just media-buying agencies and truly creative work in digital in India is still a rarity. One or two agencies have made a mark in the last year. Our goal is to push for more creativity and innovation in the digital space and we hope we are able to carve our niche soon.Â Ameya's experience across large brands as well as independent agencies will play a crucial role in making this happen."
Garage Worldwide is a design and digital agency based in Mumbai. Its clients include Cipla, Taneira Sarees, Vadilal Ice-creams, Anarock Realty, CommunitÂ Brewery, Supr Daily, etc.Â