Free Press Journal, along with Rediffusion, launched a series of pictures, speaking for the less privileged sections of society for whom very few are speaking up. They are not the target audience for most brands. They are the ones who have to struggle for basic needs such as food and roof, without which it’s not possible to think about hygiene.
“These are challenging times for all of us, across all sections of the society. As privileged people, most of us are consuming a lot of communication on how to keep busy at home, how to practice social distancing and how to practice hygiene. We were told there is space available in the Free Press Journal to communicate on the issue and if we wanted to add our voice to it. We felt we had the chance to speak on behalf of those who normally don’t reckon as target audience for most brands. The ones who struggle for a meal or a roof, let alone hygiene. And if we could remind people that there are many whose needs are far more basic and human than ours. This may be a drop in the ocean, but for us at the agency, this is from the heart,” said Rahul Jauhari, Jt. President and Chief Creative Officer at Rediffusion.
Following are three messages from the series:
The pictures speak for themselves — Some need protection from hunger; For some staying in is staying hungry.
The third picture says ‘Kindness’ too can be contagious and requests to donate to the ‘PM Cares Fund’.