Radico Khaitan, a manufacturer of Indian Made Foreign Liquor (IMFL) in India, has produced the first batch of hand sanitisers to extend its support to the country in the worrisome time of the coronavirus outbreak and to meet the increasing demand of hand sanitisers in the country.
Branded as "Radico 8PM Extra Strong Hand Sanitiser”, the hand sanitiser is available in different variants in different parts of the country.
The spread of coronavirus has triggered panic-buying of hand sanitisers, which resulted in a shortage of the product in the market. "To combat the situation, Radico Khaitan decided to extend support to the country. Radico Khaitan decided to expand the use of Extra Neutral Alcohol (ENA) at the company’s mother distillery in Rampur, Uttar Pradesh, and at other bottling plants in different parts of the country in this time of distress," said Amar Sinha, Chief Operating Officer (COO), Radico Khaitan.
The maker of Magic Moments Vodka and Rampur Indian Single Malt Whisky got the licence last week and soon after started production and delivery to primary health care authorities and government hospitals. “As part of its Corporate Social Responsibility, Radico Khaitan has already distributed the first batch of hand sanitisers to government authorities and hospitals in a few states,” said Sinha.
“While Radico 8PM Extra Strong Hand Sanitisers will be distributed to both B2B and B2C channels, currently we have begun only for the former. It will be available at retail stores soon,” Sinha said.
“Apart from Rampur, the manufacturing and distribution of hand sanitisers has also commenced in southern parts of India. We have already expanded the imprints in Telangana, Karnataka, Hyderabad and Uttar Pradesh. We will try and cover as many states as we can to the best of our capacity and capability,” said Sinha.