Fynd, the Reliance-backed fashion e-commerce portal, has announced a new, hyper-casual game called Corona Striker as part of its "Save the World" social initiative to spread awareness about Covid-19. The cross-platform game promises to bring some sportiveness into our lives during this gloomy time.
In the game, the player battles with the virus monster to prevent the infection from taking over the world. The Covid-19 social awareness messages are weaved in throughout the game to communicate healthy self-care practices to the engaged player.
"Games are excellent at capturing the attention of diverse groups and can have a lasting impact. With Corona Striker, we are sharing socially relevant information in an appealing framework to encourage more people to practice social distancing, and to stay safe and healthy," said Farooq Adam, Co-founder at Fynd.
Internet advertisements are usually part of the game experience. But Fynd's Corona Striker is completely ad-free.
In his statement, Pradeep Tiwari, Principal Architect at Fynd, said, "We want people to have a positive experience and be receptive to the disease prevention communication.”
The Applied Machine Learning (AML) team at Fynd came up with the concept of Corona Striker. The team works on building AI-based systems for Fynd and has recently launched products such as EraseBG, GlamAR, etc., which re-imagine eCommerce and retail.
Corona Striker is available at https://coronastriker.gofynd.com/and supports desktop/mobile web view and Android. Corona Striker is also live on the MyJio App. Visit JioEngage and scroll down to play the game with just the tap of a button.