Domino’s Pizza, the pizza delivery brand, in partnership with ITC Foods, which deals in packaged food, has launched ‘Domino’s Essentials’. The delivery infrastructure of Domino’s will be leveraged to help customers order everyday grocery essentials offered by ITC Foods.
A combo pack of Aashirvaad Atta and spices, including chili, coriander and turmeric powder, will be available on the Domino’s app. This service will be available for consumers first in Bengaluru and then in Noida, Mumbai, Kolkata, Chennai and Hyderabad. This unique partnership between a QSR and a FMCG company is aimed to ensure uninterrupted supply of essential items without them having to step outside the safety of their homes, especially during the lockdown period to contain Covid-19.
To avail of this service, customers need to use the latest version of the Domino’s app and click on the ‘Domino’s Essentials’ section. Customers will then be able to select the Combo Pack and use digital payment to complete the order. Domino’s Safe Delivery Expert will follow the Zero Contact Delivery practice to deliver the package. This service method will ensure that customers are able to receive their order without coming in contact with the Safe Delivery Expert.
Pratik Pota, Chief Executive Officer and Whole-time Director, Jubilant FoodWorks said, “In these difficult times, Jubilant FoodWorks is committed to helping the country in every possible way. We will use the Domino’s supply chain and delivery network to deliver essential goods such as Aashirvaad Atta, spices etc., at people’s doorstep. Customers can order using the Domino’s App and their order will be delivered safely and hygienically using Zero Contact Delivery. We are happy to partner with ITC Foods for this initiative, enabling consumers to procure and receive certain essentials while staying safe in their homes.”
Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd., said, “As a responsible corporate citizen, we in industry must lend our meaningful support during these trying times. Our committed teams have been working tirelessly in order to reach essentials to consumer’s every day in a safe manner. We have redoubled our efforts to expand availability of food products by leveraging various avenues and channels that connect seamlessly with consumers. This valuable partnership with Domino’s during this pandemic will enable us to fulfil the rising demand for food products like Aashirvaad Atta and spices. I am sure consumers in Bengaluru and progressively other cities will greatly benefit from this collaboration by receiving essential food items at their doorstep during this time of being confined at homes.”