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#FightingCoronavirus: Castrol India takes measures to help employees, support staff, distributors, suppliers

Launches the #HangUpYourKeys campaign, urging people to park their vehicles and stay at home. The video showcases real-life stories of youth making a difference. The initiative encourages everyone to lend a helping hand

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BestMediaInfo Bureau
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#FightingCoronavirus: Castrol India takes measures to help employees, support staff, distributors, suppliers

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In this time of lockdown and social distancing due to the Covid-19 pandemic, Castrol India is taking measures to support its employees, support staff, distributors and suppliers.

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Customers

Since it is not possible to meet customers face-to-face at the moment, Castrol India is in touch with them through virtual channels. The company has fulfilled requests in the last few days from those who are manufacturing and supplying essential commodities such as medical equipment. They continue to work with their customers in this period to help them sustain through this crisis. 

CSR

Castrol India is supporting the Government on both medical and social perspectives. The company is working with various NGOs to initiate specific actions in these areas:

*Medical support in the form of emergency supplies and equipment to Government hospitals across various states, including Maharashtra, Telangana, New Delhi, Uttar Pradesh, Karnataka, Tamil Nadu, Chhattisgarh and Haryana. 

*Survival kits, including groceries, to migrant daily wage earners and food for those stranded — especially truck drivers at various transportation hubs.

*Protective gear to policemen and garbage collectors in key metros.

Castrol India is supporting truckers and mechanics through their pan-India outreach programmes; including partial cover for any Covid-19 medical expenses they may incur and initiate programmes to help them and their families tide over the periods of reduced activity.

Campaign:

Castrol India has started an appreciation campaign for the trucker community through the #SaluteTruckers campaign. This campaign not only highlights their efforts and contribution in keeping India moving by ensuring the supply of essential products throughout the country in these tough times, but also allows people from across India to send across goodwill messages to truckers.

#HangUpYourKeys

Castrol India launched the Castrol Activ #HangUpYourKeys — a consumer awareness campaign that urges people to park their vehicles and extend their support in this fight against the global pandemic by staying at home, yet doing their bit for society and to protect what they really love. The campaign video showcases real-life stories of young Indians making a difference in these challenging times. This includes an innovator who invented an infection-free tap for doctors and nurses, an IT professional buying groceries for the elderly in their area, a teacher collecting funds for the needy, and a mental health professional providing online lessons for dealing with anxiety. The initiative encourages everyone to lend a helping hand in such times.

#HangUpYourKeys:

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Castrol India #FightingCoronavirus #HangUpYourKeys campaign
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