To ensure uninterrupted supply of essentials, Britannia Industries has partnered with Dunzo, the e-commerce platform, to deliver all its products. Customers can get Britannia products through the Dunzo app within an hour of ordering from the ‘Britannia Essentials’ store.
Dunzo’s no-contact delivery will ensure that Britannia essentials such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy whitener are delivered safely and securely to users across Mumbai, Pune, Delhi, Gurgaon, Jaipur, Bangalore, Hyderabad and Chennai. The first store in Bangalore is operational. These products will be available at Britannia’s distribution centres and Dunzo will source them from these points of sale (POS) to ensure the proper handling of goods and enable better availability of these products across cities.
Varun Berry, Managing Director, Britannia Industries, said, “During this unprecedented time, it is critical for us to maintain a continuous supply of our products, which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo’s innovative and most advanced technology platform to enable seamless delivery of products every day.”
He added, “Our teams are working round-the-clock to respond to the current situation by innovating ways to get these products to reach homes in a safe manner.”
Kabeer Biswas, CEO and Co-Founder, Dunzo, said, “Across the country, there is a demand for essentials and in these extraordinary times, companies need to rise to the occasion. We at Dunzo are committed to helping our cities fight the Covid-19 pandemic. Dunzo’s delivery partners are enabling people to stay home by ensuring the essential needs of the city are met. Partnering with Britannia ensures that essentials are produced and packaged safely, adding to the safety measures that have been taken to ensure that our users, merchants, and delivery partners remain safe.”