At a time when the world is dealing with a global pandemic, as an agency with specialised expertise in tracking and utilising real-time data, AutumnGrey saw a huge increase in people’s need to track statistics and information about Covid-19 in real-time.
While several platforms, publishers and individuals immediately jumped to the cause, there were gaps in these initial solutions that left much to be desired.
A Coronavirus Update website conceptualised, developed and deployed completely in-house by Autumn Grey has several unique features to address the needs of the Indian populace.
Immediately on landing, the website serves data and statistics specific to the region of the visitor accessing it. Additionally, a visitor will be able to see an embedded stream of tweets from government bodies in their region to stay updated on the latest advisories relevant to them. The website has been developed in 10 different languages from across the country, which can be activated automatically on the basis of the user’s location.
Anusha Shetty, Chairman and Chief Executive Officer, Grey group, said, “Fake news has been the world’s problems on many fronts, including news on the coronavirus. At a time like this, when we need to keep positivity, this site with validates information is a blessing. More so, it is served in local languages. I am proud of my team for making a small difference in this challenging phase.”
The data on the platform is updated using info made available by the Ministry of Health and Family Welfare.
A combination of unique features custom-built for India and verifiable data are what make this platform a potent medium for information and real-time updates for people across the country.
Creative: Nidhi Johar, Shyam Mohan, Swati Balani
Planning: Salil Shahane
Data: Mithun Cotha, Karthik Bhattarahalli, Keerthan Raj
Development: Santhosh Murugan, Rohan Khude
Client Servicing: Manisha Singh, Sakshi Karnik