Faber-Castell India names Sonali Shah as Marketing Director

Faber-Castell India has appointed Sonali Shah as Marketing Director. Shah has been with Faber-Castell for about three years now.

Before being elevated as Marketing Director, Shah was the Business Head for Art and Graphics category at the company.

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Shah will be leading marketing and corporate communication activities across all product categories at Faber-Castell India.

Prior to Faber-Castell, Shah had working with Hamleys where she helped expand the brand and Mattel for about 10 years where she headed their Fisher-Price business both in India and then Asia.

Partho Chakrabarti, Managing Director, Faber-Castell India, said, “Sonali has shown consistency and determination towards the business over her nearly three years at Faber-Castell, I am really delighted to see her grow and take a larger role in the company. I am looking forward to her revolutionary ideas to grow the brand.”

On her new role, Shah said, “It’s a privilege and pleasure to take over the role of Marketing Director at Faber-Castell India. My stint so far with the company has been extremely rewarding and I hope with the continuous support of my team and our associations and partners, we’ll be able take Faber-Castell’s growth to next level.”

She will be assuming this role from May 1.

Faber-Castell, a German Stationery company, was established in 1761 and is one of the oldest industrial companies in the world. It is a leading manufacturer of wood-cased pencils with a varied range of products for writing, drawing and creative design as well as decorative cosmetics. The company’s first plant in India was established in 1998 in Goa.

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