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Discovery Plus launches ‘The outdoors can wait’ campaign, urging people to stay indoors

Launched a limited annual subscription package at Rs 99 at the cost of a monthly plan. The offer was available on the premium page of the app till 11:59 pm, April 16

Discovery Plus, the real-life entertainment OTT platform, with an aim to engage audiences in the period of extended lockdown, has launched a limited time annual subscription package at a price of Rs 99.

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The offer gave users an annual subscription at the cost of a monthly plan.  The #SafetyExtended offer could be availed on the premium page of the app and was available till 11:59 pm, April 16. To drive home the message, Discovery Plus has launched a digital campaign, urging people to stay indoors with a film titled ‘The outdoors can wait’.

Further, Discovery Plus will be releasing an anthology of three Covid-19 documentaries this week, which can be streamed without a premium account in light of the widespread curiosity about the pandemic. Among the specials to be released is Pandemic Covid 19, a 45-minute probing documentary where experts reveal why Covid-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.

The streaming service, which was launched earlier this year, offers thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in eight languages, including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.

Issac John, Business Head, Digital (South Asia), Discovery, said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth — outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest among audiences about Covid-19, we are releasing three documentaries on Covid-19 that will be available for free consumption on the platform.”

The content on Discovery Plus has been carefully curated from content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.

Developed and curated especially for the Indian audience, Discovery Plus has seen a strong rise in consumption since its launch last month, with shows on science, adventure and lifestyle receiving a phenomenal response from viewers.

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