Dabur launches natural immunity booster 'Tulsi Drops'

FMCG company Dabur India Ltd. has expanded its healthcare OTC portfolio with the launch of ‘Dabur Tulsi Drops’, a 100% Ayurvedic natural immunity booster that also helps build respiratory health and provides effective protection from cough and cold.

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Dabur Tulsi Drops has antioxidant, antimicrobial and adaptogenic properties that help in stress management. It offers 10 key health benefits, which includes help in relieving mucus (wet cough), besides being good for heart health, and is also good for digestive health. It is also good for skin health, eye health, joints health and liver health.  It can be taken with a glass of water or milk or tea, twice or thrice daily.

Ajay Singh Parihar, Marketing Head-Health Care OTC, Dabur India Ltd., said, “Tulsi is considered as a trusted plant with multitude of benefits. It is an age-old Indian remedy offering multiple benefits being a natural Immunity booster and offering prevention from cough and cold. Traditionally, Tulsi plants used to be available in almost every Indian household. However, due to rapid urbanisation and change in lifestyle, we drifted away from this tradition. Dabur, being a pioneer in the field of Ayurveda, is committed to offering the safest and most effective Ayurveda-based solutions for the health and well-being of every household. The launch of Dabur Tulsi Drops is another step forward in the direction of launching products based on the age-old knowledge of Ayurveda in modern-day convenient formats.”

Dabur Tulsi Drops is a mixture of five types of rare Tulsi leaves such as Vishnu Tulsi, Rama Tulsi, Shyama Tulsi, Bisva Tulsi and Amrit Tulsi. It is a five-in-one remedy with natural ingredients. Priced at Rs 195 for 30 ml pack (20 ml pack with 10ml free), it is available in a ready-to-use format that is easy to use and consume.

“Ayurvedic medicines are formulated using natural ingredients that are traditionally known to soothe ailments. Dabur has always focused on introducing safe, effective and affordable healthcare products for all by marrying the traditional knowledge of Ayurveda with modern-day science. Dabur Tulsi Drops offers on-the-go protection for your entire family,” Singh added.

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