ABP News' 'Ghanti Bajao' makes a breakthrough in news genre, emerges as viewers' choice

ABP News’ prime time show Ghanti Bajao, which has a unique concept of engagement via missed calls, has emerged as the viewers’ choice amid the nationwide lockdown. The show received 1.5 crore missed calls in the last 30 days and 3.13 lakh missed calls in one day, on April 22 (for a single episode).

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Catalysing and empowering the common man to become a whistle blower, Ghanti Bajao is a show that embodies the channel’s philosophy ‘Aapko Rakhe Aagey’ by letting the viewers put forth their voice. In the past few episodes, viewers have been tremendously active in expressing their concerns and voicing their opinions on issues associated with Covid-19, which the show covered extensively.

Hosted by ABP news anchor Anuraag Muskaan, the episodes that received a myriad of participation from the public were the ones that gave an in-depth elucidation of the rapid testing kits for Covid-19, advising the states not to use these kits.

Since its inception, Ghanti Bajao has been in the spotlight for its unique format of engagement with public. Built around the concept of ‘Inclusive Nation Building’, the show presents a comprehensive report on the actual reality of the issues, pushing the authorities concerned to resolve them. Giving a platform to the viewers to raise their voice and support them through their content is a distinctive feature of the show.

Avinash Pandey

Avinash Pandey, CEO, ABP News Network, said, “At ANN, our goal has been not just informing and engaging our viewers but also empowering them to raise their voice. Ghanti Bajao is a special show with a viewer-centric approach and extensive, in-depth reporting. Our unflinching determination to educate and elucidate the viewers in these crucial times has remained our top-most priority. We are delighted to see such an overwhelming response from our viewers on Ghanti Bajao. This reciprocation only restates the trust viewers repose in ABP News.” 

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