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ABP Ganga makes a mark in one year of successful operations

Launched last year, the channel has consolidated its base in UP and Uttarakhand and cemented its place among the top three channels in the region

ABP Ganga, a regional Hindi news channel for Uttar Pradesh and Uttarakhand, celebrates one year of successful operations. Through 24x7 local news coverage, viewer-driven content, and on-ground initiatives, ABP Ganga has carved a niche for itself in the competitive regional news markets of UP and Uttarakhand.

Along with ABP News, ABP Ananda, ABP Majha and ABP Asmita, as part of the ABP News Network, ABP Ganga is only the latest in a portfolio of market-leading regional news channels, all of which were in a leadership position by the end of their first year itself.

The channel launched last year amid the 2019 general elections, debuting at No. 3 in the urban UP and Uttarakhand market, which has more than 12 regional news players. Embodying the philosophy of ‘Khabar Aapki, Zubaan Aapki’, ABP Ganga made rapid strides and firmly entrenched itself as a leader in the premium urban markets, cementing its place among the top three channels in the region.

Following a live and grounds-up approach to reporting, ABP Ganga, since the very beginning, set the tempo for other channels to follow. Coupled with its editorial philosophy of being the voice of the people, the channel’s approach to news reporting has been appreciated by viewers, and the numbers tell the story themselves. Be it the 2019 General Election Results or the Ayodhya Verdict or the Union Budget or even PM Narendra Modi’s recent lockdown speech, ABP Ganga has been the clear No. 1 in its respective segment — a trait it shares with the entire ABP News Network.

With path-breaking election shows such as ‘Charcha Garam Hai’ and the women-centric ‘Mera Haq, Mera Vote’, to resetting the standards with ‘High Alert’, its crime show, to delivering the complete primetime news package — ABP Ganga’s content’s depth and diversity has been pertinent to its success.

The channel created three new IPs in its first year itself. The concept of ‘ABP Ganga Town Hall’, which brings together the people and the powers that be in a city to talk about and find solutions and resolutions, has had four successful iterations in Kanpur, Gorakhpur, Prayagraj and Varanasi. ‘Pravaah’, the channel’s flagship conclave property, has seen three editions in the last 12 months, including two state conclaves with the respective Chief Ministers of Uttar Pradesh and Uttarakhand, which were preceded by an Election Special Conclave in Varanasi during the 2019 General Elections. And closing off its first year was the channel’s biggest IP yet — ABP Ganga Naari — a mammoth nine city, two-week activation that culminated in a Grand Event in Lucknow on International Women’s Day — an initiative, or rather an effort, to honour the women in our society.

Avinash Pandey

Avinash Pandey, CEO, ABP News Network, said, “We are absolutely elated to achieve this milestone, having created a strong resonance with the viewers in such a short span of time. Over the past one year, ABP Ganga has been fiercely pursuing pertinent issues, both of local and national importance with cutting-edge reporting. And as we embark on a fresh chapter, we plan to add more depth in our programming portfolio through special initiatives and wholesome content. We will leave no stone unturned in creating an even more enhanced viewing experience.”

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