Wipro Consumer Care forays into new segment of soap with 'Santoor RoseGlo'

Soap brand Santoor from Wipro Consumer Care recently made an entry into a new segment of soaps with its latest launch — Santoor RoseGlo.

With the goodness of rose water and honey, this soap helps maintain the water content on one’s skin and gives them a youthful pink glow, every day. In a first, the brand has launched the product on an e-commerce platform.

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The fresh dewy rose fragrance and its blushing pink colour brings alive the goodness of the ingredients that make Santoor RoseGlo. The soap is now available on e-commerce platform across India. It is also available in General Trade across Karnataka market.

S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said, “Over the years, Santoor has evolved from just a single soap brand to one that offers talcum powders, deodorants, liquid soap, handwash, and many other variants and extensions of its products. With the launch of Santoor RoseGlo we are strengthening our position in the modern and premium soap category. This will enable us to expand our consumer base and offer them with the goodness of rosewater.”

The product is available in 75gm + 33% free packs and 125gm*4, priced at Rs 35 and Rs 268, respectively, as an introductory offer. The product and pricing are at more premium range when compared to the regular Santoor Sandal and Turmeric Soap and offers an international sensory experience.

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