Technology company The Trade Desk and TikTok, the short-form mobile video platform, have announced a new advertising partnership covering key Asia Pacific markets.
The partnership will allow advertisers to directly access premium TikTok inventory via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTokâs integration with The Trade Desk will make it easier for advertisers to incorporate TikTok into their campaigns.
"As our advertising solutions scale, we're always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India. The key objective of this is to enable more brands to tap into TikTok's short-form mobile video as part of their omni-channel campaigns," said Sameer Singh, Vice-President of Monetization, India, TikTok.
âWe are delighted to launch this partnership with TikTok across Asia Pacific,â said Mitch Waters, Senior Vice-President South Asia, The Trade Desk. âEveryone in this region understands the scope of TikTokâs reach, particularly with smartphone native users in India and Indonesia. Brands will be able to scale their campaigns to include short video, simply and safely.â
Campaigns that run on The Trade Desk Platform are pseudonymous, which means that they do not directly identify people. Clients and partners are prohibited from providing personal data into The Trade Desk platform, underlining TikTokâs commitment to privacy. The partnership will also combine expertise in marketplace quality, blocking non-human impressions before they are purchased, thus ensuring brand safety. Currently, the partnership between The Trade Desk and TikTok covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) as well as Russia.