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Shwapno appoints Mirum India as Marketing Automation partner

With Marketing Cloud platform in place, Shwapno will see a positive impact on customer engagement, online sales and increased ROI on marketing spends

Digital solutions agency Mirum India has been appointed as the marketing automation partner by Shwapno, a grocery chain in Bangladesh.

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Mihir Karkare

Mihir Karkare, EVP, Mirum India, said, “We are proud to be working with Shwapno, the largest grocery chain in Bangladesh. This is special for us, as it is our first assignment in Bangladesh market. We believe that with Marketing Cloud platform in place, Shwapno will see a positive impact on the customer engagement, online sales and an increased ROI on their marketing spends.”

Shwapno operates over 60 physical outlets across Bangladesh and has an e-commerce portal for online ordering. Shwapno touches the lives of over 35,000 households each day.

Mirum is a Salesforce Gold Consulting partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP. Mirum India has come on board as an implementation partner for Salesforce Marketing Cloud platform. Mirum will also facilitate integration of Marketing Cloud with other third party systems.

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