Rise above sex discrimination, health of baby more important than its gender, says Prega News
Conceptualised by ADK Fortune, the campaign #ImwithYellow gives a new colour to good news and asks people to stand with yellow — a colour that symbolises health and happiness
We are living in the 21st century but still something as serious as sex discrimination still prevails in our modern society.
Prega News, the pregnancy detection kit brand, has taken the initiative to change the way things have been. In its latest campaign #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitising them how the health of the baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with Yellow — a colour that symbolises health and happiness.
Joy Chatterjee
Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said, “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”
The film has been scripted and executed by ADK Fortune Communications, Gurgaon.
The Film:
Credits:
Client: Mankind Pharma
CEO: Rajeev Juneja
Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani
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