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Rajiee M Shinde quits as CEO of music channel ShowBox

Launched in August 2019, IN10 Media Network’s 24X7 youth music channel claimed #4 position in music genre according to BARC India’s latest viewership data

Rajiee M Shinde

Rajiee M Shinde, Chief Executive Officer of IN10 Media Network’s 24X7 youth music channel ShowBox, has decided to move on in the coming months. Shinde would pursue other interests outside of the network.

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Launched in August 2019, ShowBox has been reinvigorating the music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. With its distinct content line-up, ShowBox has boosted the current music landscape and scaled great heights in a short period. As per BARC Week 8, 2020 data, ShowBox ranked the fourth most-watched music channel in the country.

Acknowledging Shinde’s contribution, Aditya Pittie, Managing Director, IN10 Media, said, “With the channel's roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that's synonymous for providing exceptional musical offerings.”

Shinde said, “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings.”


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