McCann India Managing Director and Vice-Chairman Partha Sinha will join the Times Group as President Response where his primary responsibility will be to grow revenue and facilitate interaction between brands and content.
To fill in the position vacated by Sinha, McCann had announced the elevation of its Chief Strategy Office Jitender Dabas to the role of Chief Operating Officer earlier this month.
Sinha joined the agency in November 2015 after the then COO Govind Pandey moved on to join TBWA\India as its CEO.
Sinha is an alumnus of IIT Kharagpur and IIM Ahmedabad. In a career spanning about 30 years, he had been a nuclear design engineer, a banker, strategy and marketing head of media and internet companies and an advertising strategist. Prior to McCann, Sinha had stints with Citibank, Zee, Ogilvy, Publicis and BBH.
Sivakumar Sundaram, President Revenue, The Times of India Group, said, âThis is a pivotal role in this organisation and we were looking at someone to approach it strategically. The future lies in not just share of the market but the share of influence. In Partha, we found someone who has contextual familiarity and strategic clarity to be able to achieve that.
âIt has been proven time and again that the power of print is an invaluable asset for building opinion, impact and brands. BCCL is the undisputed leader in this powerful influence of print. Today, we are using that influence to also offer solutions across our other content platforms. We have now very powerful assets across different content forms and getting strong strategic minds on board will help us help brands get the most out of our content ecosystem.â
Sinha said, âTimes Group is the most modern legacy company. It has defined content marketing in this country. Now, more than before, itâs becoming important for the companies having large content platforms to create performance marketing engines to facilitate the interaction between brands, content and audience. The Times group has platforms that not only create just content but also create culture. It will be really exciting to help brands and businesses to participate in that creation. The narrative of brand marketing has been changing. The time has come for a new narrative around the impact and performance of mass media for brand and business building. It will be really exciting to be a part of that journey.â