Nayara Energy awards social media and digital mandate to Blink Digital, launches first video campaign

Blink Digital, a digital agency based in Mumbai, recently unveiled their first video collaboration with Nayara Energy. The energy company picked Blink to oversee its social media and digital mandate.

As one of their first initiatives, Blink Digital ideated and executed Nayara Energy’s Life at Nayara campaign primarily targeted towards LinkedIn, showcasing its business assets, work culture and CSR initiatives. The videos are a part of a larger campaign aimed towards highlighting Nayara Energy as a new-age downstream company building on experienced and young minds to deliver sustainable development. The videos have reached over 1 million users so far with a high 22% engagement rate.

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Dooj Ramchandani, Chief Creative Officer at Blink Digital, said, “As one of India’s largest downstream energy companies, Nayara Energy is an ideal partner for Blink Digital. Our objective-oriented approach to digital has delivered tangible results to a range of international and domestic firms. We expect our collaboration with Nayara Energy to be another Blink-driven success.”

Blink created an entire video series to showcase what Nayara Energy is all about right from business assets, testimonials, and corporate social responsibility.

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