Media Research Users Council (MRUC), a registered not-for-profit industry body, announced its new name â Media Research Users Council India (MRUC India). This change in name is aimed at enabling the organisation to effectively capture its national stature.
Pratap Pawar, Chairman of MRUC and Chairman, Sakal Media Group, said, âThe change in name only reaffirms our commitment in advancing the cause of media research in India. MRUC India will continue to provide the industry with research studies that are robust, reliable and of global standard.â
MRUC India was established in the year 1994 with the purpose of providing its members with credible and consistent research enabling critical marketing and business decisions. IRS (Indian Readership Study) which is the flagship study of MRUC India is the worldâs largest readership and product consumption survey that provides vital insights in media and product consumption. The Council today has over 150 members with representation from advertisers, agencies, publishers and broadcasting industries.