Mirum India to provide social listening services for Poorvika Mobiles

With a high percentage of conversations about the brand taking place online, Poorvika wants to join in and engage with customers. The brand has chosen Social Studio from the Salesforce Marketing Cloud suite as the social listening platform.

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Digital agency Mirum India will be responsible for the implementation of Social Studio platform as part of the mandate. Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suites such as Social Studio, ExactTarget, Pardot, Datorama and DMP.

Headquartered in Chennai, Poorvika is a multi-brand retail chain that deals in mobile phones and connections, accessories, recharges and internet data cards. Poorvika has more than 390 one-stop-mobile-shops across Tamil Nadu, Pondicherry, Karnataka, Maharashtra and Kerala.

Poorvika is known for its customer-centric approach and prides itself on its deep understanding of a customer’s needs.

Mihir Karkare

Mihir Karkare, EVP, Mirum India, said, “In today’s mobile-obsessed world, Poorvika Mobiles is a household name in South India and we are delighted to work with them. With our Salesforce platform expertise, we are confident of delivering a seamless social listening solution. Our solution will aid the brand in aligning their marketing budgets, customer service and sales efforts, and eventually boost their customer relationships.”

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