Intermiles launches integrated marketing campaign, introduces new mobile app

InterMiles, a leading travel and lifestyle programmes as well as a reward and recognition currency, launched an integrated marketing campaign around the theme, “A Reward for All Journeys of Life”.

The thematic campaign is based around the key insight that all journeys in life, whether big or small, work or leisure matter and as an InterMiles member, you get access to the widest network of travel and lifestyle partners across airlines, hotels, restaurants, shopping and a lot more; that rewards you for all these experiences. The campaign launch is complemented with the introduction of InterMiles’ new mobile app aimed to make travel planning and booking more easier as well as elevating the overall customer experience.

The campaign aims to educate consumers about the numerous ways available to earn and redeem InterMiles while fulfilling their travel and lifestyle aspirations, across flights to any destination, hotel stays, shopping, dining and a lot more. With a catchy background score, the films visually offer a first look of the newly launched InterMiles mobile app. The protagonist also decodes how InterMiles opens an array of exquisite experiences for members to enjoy across countless airlines, hotels, restaurants and fuel stations.

Zameer Kochar

Speaking on the campaign and mobile app launch, Zameer Kochar, VP, Marketing and Member Engagement, InterMiles, said, “InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more and then use their InterMiles for a reward of their choice. Our always-on customer-centric approach inspired us to have a mobile-first approach, where customers can now plan and book for their travel while on the go using our mobile app further strengthening customer engagement as well as elevating the overall experience with the InterMiles brand.”

Conceptualised by DDB Mudra, the campaign highlights how consumers can enjoy experiences and rewards across various touchpoints. The campaign will go live across India in six languages — English, Hindu, Tamil, Telugu, Kannada and Bengali. The films will be featured over television, digital and social media platforms. 

Anurag Tandon

Anurag Tandon, Managing Partner, DDB Mudra West, said, “When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.”

The InterMiles app is available for free download on the Google Play Store for Android users and iOS App Store for Apple users. Members will now be able to book flights, hotels, dining, shopping and explore many other experiences through their mobile phones. Through its consumer-friendly interface, the InterMiles application will be an “on-the-go travel and lifestyle app”.

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