Housejoy (www.housejoy.in), the tech-driven construction, renovation, interiors and home maintenance company in India, has announced the appointment of Arpan Biswas as their Vice-President, Marketing.
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In this role, he will be responsible for all marketing and project execution related activities and will aim to steer the business towards growth. Before this, he was the Chief Marketing Officer at Wonderchef Home Appliances.
Biswas is an experienced marketing professional with a history of working across different marketing categories. Some of his key responsibilities at Housejoy will include developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams, designing and reviewing the marketing budget, scalable project operations, and client and stakeholder management among others.
Biswas is adept at both traditional and digital marketing with 10 years of experience under his belt. He has held notable positions with companies such as Tata Motors, Britannia Industries Ltd, Piramal Realty, and the Lodha group. Biswas has an engineering degree from IIT Kharagpur and is an MBA from IIM Kozhikode.
Sanchit Gaurav, Founder and CEO, Housejoy, said, “We are happy to have Arpan join our leadership team at Housejoy. He brings immense expertise in the area of marketing and strategy. A true marketing enthusiast, Arpan has a penchant for doing things differently, and with him on board we hope to achieve great success. We wish him all the best in his stint with Housejoy.”
Biswas said, “I am excited to come on board a team with a tech-driven startup like Housejoy, which is known for its end-to-end solutions in the domain of home construction. With my experience in marketing strategy and scaling up operations, among other things, I will work towards making the company a go-to brand in the times to come.”
Throughout his career trajectory, Biswas has gained experience in developing propositions, GTM strategy, campaigns, communications, pricing, media strategy and promotions based on competition mapping and micro-market analysis. He aims to leverage these to make Housejoy a brand to reckon with and strengthen its standing as a one-stop-shop for all construction-related needs.
Housejoy started in 2015 and their services begin right from the approval stage till the completion and handover of a house. Their core offerings include home construction, renovation, interior design. It also provides 360-degree maintenance services such as home cleaning, repairs, painting, and appliance installation.