Due to the Covid-19 epidemic, the government has shut down schools, colleges, malls, cinema halls, restaurants and even religious places as a safety measure. But there’s someone out there still working for us 24x7.
Pharmaceutical brand Mankind Pharma took the initiative to pay a tribute to these unsung heroes with a film, #ThanksForBeingMyFamily. Mankind salutes all the doctors, nurses, and hospital staff for their selfless service in such trying times.
The film is a humble attempt to highlight how these people have stepped out of their own homes; working away from their loved ones and taking care of us like their own family.
Joy Chatterjee, DGM, Mankind Pharma, said, “We are moved by the dedication with which our doctors, nurses, and hospital staff are working amid the corona epidemic. This film is a small attempt to wholeheartedly thank all of them as we pray for their health and well-being.”
The film #ThanksForBeingMyFamily has been conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “As the old saying goes, tough times don’t last, tough people do. Helping us sustain through these hard times are doctors, nurses and hospital staff. Thanking them for their selfless service is the least we can do,” said Subroto Pradhan, Managing Partner, ADK Fortune Communications Pvt. Ltd.
Nakul Sharma, VP and Executive Creative Director, ADK Fortune Communications Pvt. Ltd., added, “Once we locked on the inspiring brief that the medics have kept their doors open while everything else is shutting down, it struck us that they have done us so much more. Like leaving their own loved ones to tend to us a family. This powerful insight is fact of life for every doc, nurse and staff. They are actually living the moments that we have shown in the film. In short, the glory truly belongs to them.”
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
VP & Executive Creative Director: Nakul Sharma
Creative Team: Piyush Gupta, Sanyam Sharma,
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Gap Entertainment
Producer: Gautam Ailawadi
Director: Shiraz Bhattacharya