#FightingCoronavirus: Lowe Lintas creates awareness about outbreak of virus in partnership with BMC

With Coronavirus tightening its grip on India and the lack of awareness of its severity, it was the Brihanmumbai Municipal Corporation’s responsibility to ensure citizens of Mumbai begin to swiftly take necessary precautions to prevent the spread of the virus.

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Lowe Lintas, the creative agency of MullenLowe Lintas Group, India, created a campaign ‘Corona Se Mat Darona’ to calm the anxiety among people in this time of crisis, but by arming people with corona prevention methods.

Anaheeta Goenka, President, Lowe Lintas, said, “We had a single-minded brief on ‘no panic just prevention’ from the BMC — to create awareness of basic actions across citizen profiles we needed a sharp active idea.”

Sagar Kapoor, CCO, Lowe Lintas, said, “We created the simple idea ‘Corona Se Mat Darona’ which aims to calm the anxiety in this time of crisis, although by arming people with corona prevention methods.”

This campaign was up with speed, and served to educate masses, create awareness and drive behaviour towards prevention.

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